Knowing that the client’s Pixel was about 2 years old, we knew
that it was seasoned very well so we decided to focus mostly on
Lookalike audiences with some demographic targeting at the Top of Funnel (never heard of your business/product before).
The Client had high profit margins as they are manufacturing all of their products themselves, so they have a lot of room for leveraging big discounts. As part of their marketing strategy, they were doing sales events with discounts from 30% to 50% very often. Knowing that the Lithuanian market is very sensitive to discounts, we immediately knew that we can attract new customers with these offers quite profitably.
We started testing different Lookalike audiences with different
ads. We sliced & diced different custom audiences to find which ones are the best seed audiences for our Lookalikes. After we found a winning adset + ad combination, we started optimizing it by testing different ad formats, ad creatives, ad copies and headlines.