Pet Store
Wanted to increase their sales figures and brand awareness in order to ultimately increase profits.
To achieve this goal we set out on creating a Facebook ad campaign concentrated on increasing sales and creating a more holistic ad strategy.
Monthly Ad Spend
Hi I'm         
Jeremy Jackson
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Our client's marketing strategy was more based on direct cold advertisement (targeting those who have not heard of us with buy now ads). The competition within the pet eCommerce niche is vast and the fact they didn't have any re-targeting in place for both existing customers and those who had showed an interest in the brand, meant they were likely leaving thousands on the table. So, to combat this we went about creating a more complete ad strategy with cold, hot, re-targeting and existing customer campaigns.
Monetary ROI

The screenshot shows an ad spend of $852.45 which generated $5,145 in gross sales in the month of October. This came from a combination of cold direct sales and hot re-targeting sales and existing customers. One hot re-targeting ad that worked really well was the dynamic product ad to re-target those who had visited and viewed products on the store (Amazon are one of the best at dynamic product advertisement. Simply put, once you view one of there products, they show you that exact product again and again).
Social ROI

There were many reasons why we did social campaigns. The first being to increase the stores brand recognition. the second being to re-target those who showed interest, third to test certain ads and ad sets and fourth to utilize social proof in winning ads.

As you can see with the screenshot this engagement ad received close to 1,500 total engagements (likes, comments, shares). This ad was focused on engagement however we also wanted to test one specific product/offer to see if the target audience would take action and "shop now".

Re-Targeting ROI
Re-target was a huge component in the whole ad strategy. Whether that was to use customer data, pixel data (website visitors), creating custom/lookalike audiences etc etc.

The screenshot shows what is possible when you just "nudge" a potential customer who has already interacted with your brand, to take action and purchase! Here you can see from $109.21 ad spend we generated $1,579.70 in gross sales.
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